Author Topic: Girls in the Video Game Industry #3: Paula Wong  (Read 4548 times)

supershigi

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Girls in the Video Game Industry #3: Paula Wong
« on: February 06, 2011, 04:47:33 PM »
Girls in the Video Game Industry #2: Paula Wong
Senior Director of Creative Labs at PopCap Games

 


If you've played around with the Zombatar, seen the eye-catching Plants vs. Zombies retail boxes, or gotten your hands on a can of "Brain Ooze," then you already know a bit about the creative and interesting things Paula has worked on during her time at PopCap Games. 

1.) Can you tell us a bit about your job?

I lead the marketing creative team at PopCap Games. We bring the awesome games our studio creates to market. We’re a team of 20 print, web and video designers, copywriters and account managers. Most of us are based in Seattle; two are in Dublin and two in Shanghai. We develop all the retail packaging, marketing materials, ads, video and the creative for our partners and for PopCap.com, where we feature our games.

2.) How did you get into the video game industry?

I was recruited by Dave Roberts, our CEO at PopCap, four years ago. I told him that I wasn’t a gamer and he just smiled and handed me some PopCap games to play…

3.) What are some of your favorite games?

Peggle, Bejeweled Blitz, Bookworm, and of course, Plants vs. Zombies!

4.) What were some of your favorite projects to work on and why?

I find it thrilling to go to a national retailer and see a whole line-up of our retail products, side by side. We have an amazing shelf presence and that has helped contribute to a successful retail business. Since this is a direct result of my group’s work, it makes me super proud!



It was also outrageously fun to work on Plants vs. Zombies marketing projects.  I was part of the team that suggested and promoted the idea of a Zombatar—a Zombie avatar creator. Everything that we did for Plants vs. Zombies was so full of personality and quirkiness. Irreverence and silliness went into everything we did for PvZ, from the “no zombies” stickers, to energy producing sunflower seed packets, a Brain Ooze drink,
Zombie Temp Worker videos
and creating a party invitation with Zombie handwriting that printers were instructed to fold “poorly” as if it came from Zombies.

5.) What are your thoughts on being a female in the video game industry?

When I first started at PopCap, there were perhaps 5 women, out of 75 total employees. Women are definitely in the minority, but our percentage has grown.  PopCap’s casual games are immensely popular with women. I foresee our numbers increasing in the video game industry as well as customer base and believe there will be better gender balance in the future. I love that I’ve gotten to be a bit of a pioneer in this industry.
« Last Edit: November 11, 2011, 08:19:55 AM by Astragoth »

Astragoth

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Re: Girls in the Video Game Industry #3: Paula Wong
« Reply #1 on: February 27, 2011, 11:32:39 AM »
This is one of my fav interviews, since it has to do with Plants vs. Zombies and a WHOLE lot of awesome creativity :) Congrats to Paula for overseeing all that, nothing more than wanting to buy PVZ than a huge zombie head on the box art lol. Love the "poorly folded" zombie party invites and the brain ooze drink. Seriously, I've read about that in most of the PVZ events you've been to Laura, whats in the can of Brain Ooze?
And thanks for interviewing someone at PopCap Games, interested to know what goes on there besides making games.

supershigi

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Re: Girls in the Video Game Industry #3: Paula Wong
« Reply #2 on: February 27, 2011, 11:44:34 AM »
Thanks Astragoth, I'm glad you liked it!  Paula is a really great person, she's super nice and very creative so it was fun to interview her!  As for the Brain Ooze... let's just say it has a lot of cholesterol in it, uwahaha, j/k :P  It's supposed to be kind of like Red Bull, but I haven't opened mine yet.  I've heard mixed reviews on the taste :) 

I'll try to interview more folks from PopCap (and I think George will probably post a couple articles on game design here as well).

Pat

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Re: Girls in the Video Game Industry #3: Paula Wong
« Reply #3 on: February 27, 2011, 12:06:13 PM »
I'm sure brain ooze is very delicious. Numnumnum.
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Astragoth

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Re: Girls in the Video Game Industry #3: Paula Wong
« Reply #4 on: February 27, 2011, 12:07:52 PM »
Thanks for answering the Brain Ooze question for me, I've always wanted to know what was in it - HAHA at the cholesterol joke, its prob the zombies most fav drink out there :D
And while we're on the topic of zombies, I gave my friend a listen to both versions of the "Zombies On Your Lawn" song - English and Japanese ones. She does a Japanese class at school, shes not fluent, but it was cool her singing away trying to word the japanese lyrics hehe. Just letting you know I'm spreading your music :) Oh, and she loved the music, and live music video at your house with George and Metroid too XD
And you def have to get George in for a few interviews as well, I read one of his PVZ interviews a while ago, complete with concept art on the zombies of the game etc. My fav would def be the Zombie with the bulldog haha, think there was one with a lawnmower too XD
Pure awesomeness.

Astragoth

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Re: Girls in the Video Game Industry #3: Paula Wong
« Reply #5 on: February 27, 2011, 12:08:46 PM »
LOL Pat, sure it would taste exactly like brains :D If there was anyway I could ship some to Australia, I would def try one out.

supershigi

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Re: Girls in the Video Game Industry #3: Paula Wong
« Reply #6 on: February 27, 2011, 12:17:30 PM »
Aww, thanks for spreading the music :)  I'm really glad she liked it!  And I liked the zombie with the bulldog too, haha... George is looking forward to posting some game design articles here.  I'd also like to try and interview Tod (programmer) and Rich (artist).

Astragoth

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Re: Girls in the Video Game Industry #3: Paula Wong
« Reply #7 on: February 27, 2011, 12:22:05 PM »
Oh, you SO have to interview the other PVZ guys! Sorry, got a bit excited lol. Love Rich's work, I saw some of the pics he drew for that, was it the San Francisco PVZ event? My fav was this angry Wall-Nut that he drew up on the spot, that cracked me up :D